Whenever I get gloomy
with the state of the world,
I think about the arrivals gate
at Heathrow Airport
Yves Scherer’s book Whenever I get gloomy with the state of the world,
I think about the arrivals gate at Heathrow Airport was published on the occasion of the artist’s solo presentation Little Mermaid at the Art Parcours section of Art Basel 2015. The 3D printed mermaid sculpture was shown in Dreizackbrunnen, a fountain on Münsterberg and comprises a mermaid’s tail merged with the torso and head of actress Emma Watson. The 3D models on which the sculpture is based, are renderings of an ‘average’ Emma, constructed from multiple portraits that were found online.
Emma Watson plays a significant role as a model and motif in Scherer’s work—the book emphasizes the obsessive character of his Emma sculptures and is a representative collection of photographic reproductions and documentations of his Emma sculptures and installations, intertwined with footage from his digital archive Closer, 2014. (For the duration of his solo exhibition Closer, 2014, at Guido W. Baudach, Berlin, Scherer had taken over the gallery’s website and turned it into an archive of high-resolution images showing Watson in her leisure time.)
The book features a text by Viktoria Draganova and writings by the artist himself. A transcribed excerpt of a facebook group conversation where Yves Scherer’s art practice is evaluatively discussed, adds another layer onto his artistic engagement with the controversial use of online material.
The large format reminds on glossy (fashion) magazines, repealed by the lack of a front cover-girl/celebrity and title, while a highly pixelated and blown-up image of Emma Watson wearing dark sunglasses is covering the backside of the cover. A decent interplay of visual opposites and contrasts runs through the whole publication appearance, staging Emma in a soft pink twilight zone between fetishism/obsession and love/romance.
Whenever I get gloomy…, Cover
Whenever I get gloomy…, Title page, detail
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example
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Whenever I get gloomy…, Design/layout example, detail
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example, detail
Whenever I get gloomy…, Design/layout example
Whenever I get gloomy…, Design/layout example, detail
Whenever I get gloomy…, Design/layout example
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Whenever I get gloomy…, Design/layout example, detail, pagination
Whenever I get gloomy…, Spine
“ […] Today celebrities have lost their claim to privacy to an unprecedented extent. But whilst traditional and publicist-controlled channels still project an image of glamour and fame mostly, the darker places of the net and paparazzi do their best to show celebrities as people with bad habits and dumb choices. As people just like ourselves. That this paradigm goes very far was proven with last year’s The Fappening (a portmanteau of the slang ‘fap’, meaning masturbation, and the 4chan’s, It’s Happening meme), the event of hacking accounts of celebrities such as Jennifer Lawrence, Rihanna or Kim Kardashian and releasing nude images they’ve taken with their phones. Just after her speech at the UN in her new role as Goodwill Ambassador for female rights, Emma Watson, already one of the most scrutinized celebrities on the Internet, has been threatened with a nude photo leak too. Although this turned out to be a hoax, the parallel prosumer activity of posting fake nude images of famous, mostly female people – collaging the head of the respective star onto another person’s body – exists for several years longer than the leaks.
[…]
We could understand this as fan fiction turned DYI porn, and any of the Emma figures as a downloaded voyeuristic experience. The figures show the same fetishism and obsession with an idol, together with a definitely instrumental approach towards the female body and a down-graded criticality towards gender questions. But contrary to online porn, Scherer’s figures appear almost shy and their material realization seems to decelerate or slow down the velocity of the virtual. These figures are retro and it feels as if the whole talk about love and the attached pathos is outdated as well; irrelevant to the current state of the world. Scherer opts for a classical form that is neither symbolically hyped up, nor, as true for minimalism, cooled down. Rather, these sculptures borderline kitsch, with all its freedom of formal experimentation and content excess. […] ”
Excerpts from Viktoria Draganova, Love at a Distance,
published in Yves Scherer, Whenever I get gloomy
with the state of the world,
I think about the arrivals gate
at Heathrow Airport, p.49/51, Berlin, 2015
Year: 2015
Language: EN
Specs: 27×36 cm, 64 pages, Colour, Softcover, Sewn binding
Editor: Guido W. Baudach
Editing: Yves Scherer
Text Contributions: Viktoria Draganova
Design: Chan-Young Ramert
Copy Editor: Robin Cameron, Sebastian Lloyd Rees
Photography: Gunnar Meier, Roman März, Yves Scherer, Jessica Walters
3D Artist: Ryan Oley
Print and Binding: Europrint Medien, Berlin
Edition of 300 copies
Each signed and numbered by the artist
Available at
guidowbaudach.com